Strategic design that turns insight into lasting and meaningful change.

I help turn complex challenges into clear, actionable service strategies. Whether you’re a for‑profit company refining customer experience or a nonprofit strengthening community impact, I bring a human‑centered approach to designing programs and services that bring about sustainable outcomes.

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How I Can Help You

01.

Market Mapping

Through service design we can shape your market size and see where the gaps and opportunities exist.

02.

Forging Consumer Trust and Buy-in

Develop person-centered approaches  and communication strategies that result in long-lasting trust partnerships.

03.

Activating strong Committees

Bring together strong committees, boards, advisory and community councils, service pods and equity & inclusion groups.

04.

Designing Human-Centered Programs & Services

Design programs and services to meet the needs of your consumer/customer base and do so with insights gained from the community.

About Me

From grant management to program design, co‑creation with communities is what drives lasting, sustainable impact.


In 2018-2020, with funding provided by the Walmart Foundation to the National Council on Aging, I co-led efforts towards a service design pathway for tribal food sovereignty within the Santa Clara Pueblo of northern New Mexico, which later expanded into Arizona.

Testimonials

What Clients & Partners Are Saying

“Randy has been instrumental in supporting both Santa Clara Pueblo and the Village of Kykotsmovi of the Hopi Nation by securing and facilitating critical funding that sustains agricultural development in these rural communities. By prioritizing the involvement of local people, Randy ensures that projects are not only effectively implemented, but also, culturally informed.”

Lyle Lomayma, tribal Consultant - Santa Clara Pueblo

“Randy utilizes a blend of community organizing, ability to anticipate roadblocks, and thoughtful ways of responding to challenges with great diplomacy. Great thought partner.”

rosalinda Natividad, CEO - Incite networks

I genuinely enjoyed working with Randy because he approached our work as a true partner: thoughtful, steady, and invested in our success. His guidance strengthened both our implementation and our thinking, helping us design a program that was operationally strong and grounded in community realities. His collaborative, positive style made complex work feel manageable and, at times, even energizing.

Kristina Raner, Executive Director, Age Equity Alliance

Service is not a choice when it comes to Randy, its a part of his DNA. Serving others is not something we’re taught. When you give back, you’re creating a path for others to rise, to hope and to believe that giving can change lives. That is Randy.

Stacy Kulig Clift, Senior Director, Strategic Partnerships and growth, Identity theft resource center

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"In order to create meaningful and lasting impact in the world, you must first know the who...then they will guide you to the why, and only then will you arrive at the how."

” Co-designing solutions to help others is the most powerful way to reach sustainable impact.” ~Randy Feliciano

To learn more
email me today